CASE STUDIES
“When I met Marcin I was looking for clarity for my business, how do I start my business. I was not clear what my target market should be, what my offering should be, how I brand, and how do I pass the message. That was a few years ago. I was struggling and I was very confused, and then I met Marcin. Marcin helped me to create a clear brand message, to target the right audience, to target the right market, he helped me to script, what to say and which channels to use. These steps lead to my breakthrough. And then I won multiple contracts with Marcin's assistance. I won contracts worth €200,000 so far, and he has helped to build this vision for the future.”
Founder of FIT4Privacy
The Company:
- A management consultancy with a global approach to privacy.
- Specialize in helping CXOs with privacy strategy, culture and training.
The Company:
- A management consultancy with a global approach to privacy.
- Specialize in helping CXOs with privacy strategy, culture and training.
The Challenge:
- Punit has had years of corporate experience but was not able to package it and sell it
- Marketing message did not call out a specific target market, a specific pain and a desire
- The business model lacked a highly profitable sales process
- Unclear target market resulted in sprayed marketing rather than laser-focused
The Strategy:
- Helped to identify a clear starving audience with a clear “high stake pain” who is able to afford Punit's services
- Assisted in crafting a highly targeted marketing message focused on attracting the dream client
- Helped to design a clear signature offer that addresses the burning pain of the dream client persona
- Designed traffic strategy and the right marketing channel
- Created a clear customer journey utilizing Punit’s existing skills
The Strategy:
- Helped to identify a clear starving audience with a clear “high stake pain” who is able to afford Punit's services
- Assisted in crafting a highly targeted marketing message focused on attracting the dream client
- Helped to design a clear signature offer that addresses the burning pain of the dream client persona
- Designed traffic strategy and the right marketing channel
- Created a clear customer journey utilizing Punit’s existing skills
The Results:
- Won contracts worth €200,000
Watch Punit Bhatia Sharing His Experience
…(Marcin) Some of the work he's done with me on the adverts with pixels and conversion adverts, has just been incredible and in the last month, we've just run a campaign with just under £300 of ad spend. We generated almost £30,000 worth of revenue, which I still am in slight disbelief over….
Director at UK Football trials
The Company
UK Football Trials is the world's largest and most successful trial company with over 210,000 registered players in 150 countries. They run open football trial events in front of pro club scouts to get the players scouted..
The Company
UK Football Trials is the world's largest and most successful trial company with over 210,000 registered players in 150 countries. They run open football trial events in front of pro club scouts to get the players scouted..
The Challenge
The existing database was underutilized.
Sales processes lacked tracking to be able to identify the KPI (key performance indicators) and bottlenecks to make better strategic decisions.
The Strategy
- Mapped out customer journey
- Addressed and improved bottlenecks and low conversion points.
- Identified untapped pockets of profit in the existing business model.
- Set up detailed tracking to accurately track the critical numbers.
- Optimised paid ads campaign
The Strategy
- Mapped out customer journey
- Addressed and improved bottlenecks and low conversion points.
- Identified untapped pockets of profit in the existing business model.
- Set up detailed tracking to accurately track the critical numbers.
- Optimised paid ads campaign
The Result
- Assisted to add over £300,000 within 6 months.
- Helped to improve best month from around £50,000 to over £134,000.
- Helped to generate an increase of over 250%.
The Company
Kemkaran Consulting Ltd helps to rewire the brain using scientifically proven methods, they deliver ethical, trust-based leadership, culture and behavioural training to corporate teams that sticks and creates lasting change in a culture.
Libby Kemkaran is a TEDx speaker, a neurocoach, an executive coach, a business accelerator, and a keynote speaker.
The Company
Kemkaran Consulting Ltd helps to rewire the brain using scientifically proven methods, they deliver ethical, trust-based leadership, culture and behavioural training to corporate teams that sticks and creates lasting change in a culture.
Libby Kemkaran is a TEDx speaker, a neurocoach, an executive coach, a business accelerator, and a keynote speaker.
The Challenge
- Existing product ladders lacked a highly profitable signature offer to monetize Libby's experience and leverage her time.
- Customer journey lacked a pre framing webinar to generate high quality, educated leads.
- The brand messaging did not call out a specific target market, a specific pain point, or a desire.
- The customer journey was not intentionally designed for profit
The Strategy
- Designed the business process to utalise Libby’s core gift: the gift of communication
- Mapped out a clear and intentional customer journey and helped to develop brand messaging
- Helped to identify a specific starving audience that is currently struggling with a “high stake pain”
The Strategy
- Designed the business process to utalise Libby’s core gift: the gift of communication
- Mapped out a clear and intentional customer journey and helped to develop brand messaging
- Helped to identify a specific starving audience that is currently struggling with a “high stake pain”
The Result
- Libby generated £14,000 when she launched her first paid course.
- “I’ve gone from 0 to £100k in my first year with my digital business.
“Marcin accepted a few strategic challenges, including freeing up space for me to concentrate on what I do best, while streamlining my company operations, to enable us to take on more clients, profitably, with enthusiasm and he quickly got into his stride.
He kicked off by undertaking an in-depth analysis of my company's key stat's and interpreted them in a very down-to-earth way, that drilled into and illuminated the problems, including some we didn't know we had. He then provided me and my senior management team with the tools necessary to put his findings into practice and most importantly, helped us all to establish our ‘compelling offer' to the market, so that we could restart our marketing process to attract more profitable sales.”
Founder and Managing Director RiskandSafetyplus
The Company:
- An established Health and Safety business with vast experience providing risk and safety advice
- An authority in Fire Safety management services in the UK
- Malcolm Tullett, the founder, and principal safety advisor, has more than 30 years of professional experience in the industry. He has authored the book “Risk it” on the subject, and he served as a senior officer with the London Fire Brigade (LFB).
- Malcolm worked his way from being a fire fighter to building a company that served wide range of organisations across various industries: from hospitality to manufacturing, to education.
The Company:
- An established Health and Safety business with vast experience providing risk and safety advice
- An authority in Fire Safety management services in the UK
- Malcolm Tullett, the founder, and principal safety advisor, has more than 30 years of professional experience in the industry. He has authored the book “Risk it” on the subject, and he served as a senior officer with the London Fire Brigade (LFB).
- Malcolm worked his way from being a fire fighter to building a company that served wide range of organisations across various industries: from hospitality to manufacturing, to education.
The Challenge:
- Because of the maturity, the business carried complexity across multiple products, multiple buyer personas, and multiple sectors that led to operational inefficiencies that affected profitability
- The existing structure of the offer and slim profit margins required Malcolm to be hands-on and did not allow him a chance to step away from operation.
- The lack of clearly defined Standard Operating Procedures led to unpredictability.
- The team members found themselves overstretched, which affected productivity and morale.
- The business lacked clear attraction and conversion systems.
The Strategy:
Foundation:
- Reviewed the “chaos level” and time commitment across the 3 core business systems (Attraction, Conversion, Delivery)
- Identified the best and worst performing clients, products, and industries
- Worked out the Cost & Profitability Structure for the key products
- Reclaimed leaky cashflow by reviewing the overheads and COGS
- Designed Market Dominating Position that speaks to the dream client’s hot buttons
- Helped to identify personal gifts of the business owner and the core team so they could create value to the business while playing to their owwn strengh and doing what they enjoy
Conversions:
- Identified Upsell opportunities
- Reviewed and updated Compelling Offer to allow the owner to step back from the delivery, and create a built-in profit margin for sales team and associates.
- Designed and launched a webinar that brought in high-quality leads. (200 registrations)
- Designed and launched a webinar that brought in high-quality leads. (200 registrations)
- Developed a strong customer journey that spoke to the “hot buttons” of the dream clients. (Scorecard, 90-sec. Video Explainer, Calendar)
- Created sales systems to increase conversions
- Mapped out sales processes
- Created SOP for sales manager
- Creates sales scripts and sales tracker
- Created sales and planning rhythm
Acceleration:
- Built an Executive Dashboard so Malcolm can step back from the operation and act more strategically as a CEO, monitor the critical numbers, and make better strategic decisions.
- Reviewed employee role suitability and assisted with upgraded technology
- Helped reclaim time inefficiencies by introducing daily huddles and weekly management meetings, weekly planning process that focused on three rocks and MIT (most important things).
- Created a library of SOPs - Standard Operating Procedures:
- Webinar SOPs (flow, slide template, email sequence)
- Meeting structure SOPs (weekly managment meeting + daily huddles)
- Sales department SOPs, (sales scripts, sales strategy planning rhythm)
- Compelling offer builder SOP
- Market Dominating Position SOP
- Company DNA
- JV alliances SOP
- Reclaim leaky cashflow SOP
- Reclaim Time Process - Reduce the Plate SOP
- Helped to identify the high-value activities (HVA) a.k.a. the “£1000 per hour” tasks, leveraging Malcolm’s personal gifts as well as decades of professional experience.
The Results:
- Created clear set of business systems and processes designed for long-term impact profitability
- Designed processes for attraction, and conversion and scaling up and attracting dream client
- Created a strong customer journey speaking to the hot buttons of the dream client
- Helped to reclaim a significant amount of time
- Assisted in reclaiming over £17,000 bottom line profit on annual basis
“When I first hired Marcin, I didn't have clarity around my ideal client and how I can best serve them with my unique expertise. And although I already had several paying 1 on 1 coaching clients, I didn't have any paying group coaching clients when we started. Nor did I have any online marketing systems for attracting and capturing leads for my group coaching program.
After working with Marcin and the group over several weeks, I am now clear about my ideal client and the value I provide. I'm on to my 3rd cohort of my group program starting in Jan 2021, and I've earned an almost 500% return on my investment in Marcin's coaching in only 2.5 months.
If you're an entrepreneur who knows you have value to provide, but you're unclear about what steps to take to digitize and monetize your value, Marcin Marczak is a great choice for a coach, and he is a wise investment in my experience. Thanks Marcin!”
Owner of Clinton A. Young, International,
International Keynote Speaker
The Company
- Award-Winning International Keynote Speaker and Globally Recognized Speaker Trainer
- Recognized by Arianna Huffington’s Thrive Global as a “Top 12 Speaker to Inspire You
- Clinton has inspired over 45,000 people at premier entrepreneur groups, associations, corporations, & universities across North America and Europe.
- Clinton has shared the stage with stars like Eric (ET) Thomas, Jack Canfield of “Chicken Soup for the Soul” fame, and legendary author of “The E-Myth”, Michael E. Gerber.
- Known as an electrifying and charismatic speaker, Clinton is passionate about inspiring growth-seekers to Re-Ignite their Human Spirit and summon the courage to Live their Dream Life NOW!
- Clinton helps purpose-driven entrepreneurs and Influencers to grow their Impact, Influence, and Income in 90 days or less using my Simple 5 Step World Class Speaker Blueprint
The Company
- Award-Winning International Keynote Speaker and Globally Recognized Speaker Trainer
- Recognized by Arianna Huffington’s Thrive Global as a “Top 12 Speaker to Inspire You
- Clinton has inspired over 45,000 people at premier entrepreneur groups, associations, corporations, & universities across North America and Europe.
- Clinton has shared the stage with stars like Eric (ET) Thomas, Jack Canfield of “Chicken Soup for the Soul” fame, and legendary author of “The E-Myth”, Michael E. Gerber.
- Known as an electrifying and charismatic speaker, Clinton is passionate about inspiring growth-seekers to Re-Ignite their Human Spirit and summon the courage to Live their Dream Life NOW!
- Clinton helps purpose-driven entrepreneurs and Influencers to grow their Impact, Influence, and Income in 90 days or less using my Simple 5 Step World Class Speaker Blueprint
The Challenge
- The business model lacked a highly profitable product ladder
- The customer journey was not intentionally designed for conversion
- Unclear target market resulted in wasting time on low value activities
- The marketing message did not call out a specific starving dream client, a high stake pain and did not point towards a strong compelling offer
The Strategy
- Helped to craft a highly targeted marketing message focused on attracting purpose-driven entrepreneurs who want to make an impact at the world-class level.
- Assisted to identify a specific dream client with a clear “high stakes pain”
- Helped to design a strong signature offer that addresses the pain of a specific dream client.
- Designed a traffic strategy around Clinton's core gift of communication.
- Created a clear customer journey using Clinton's existing skills.
The Strategy
- Helped to craft a highly targeted marketing message focused on attracting purpose-driven entrepreneurs who want to make an impact at the world-class level.
- Assisted to identify a specific dream client with a clear “high stakes pain”
- Helped to design a strong signature offer that addresses the pain of a specific dream client.
- Designed a traffic strategy around Clinton's core gift of communication.
- Created a clear customer journey using Clinton's existing skills.
The Result
- Nearly 500% ROI in 2.5 months
“I count it my good fortune to work with Marcin. He is skilled in identifying the exact areas in your business where you need to make changes and his broad knowledge base allows him to expertly coach on exactly what needs to be done.
In the time I’ve worked with Marcin, he has been instrumental in me getting clear about the programs and value I bring to my clients. His guidance has definitely addressed one of the areas in my business that needed help. I enthusiastically recommend his services”
International Keynote Speaker
The Company
- 3 x Olympian and Captain of the Jamaica Olympic bobsled team
- Created and presented over 5000 talks to fortune 500 companies, non-profits & governmental organizations
- Army Captain: Led a team of 120 soldiers
- Royal Military Academy Sandhurst graduate
- Creator of the Keep On Pushing team building method
- I help sales directors create high performing teams during times of uncertainty by installing an Olympic Mindset through my 6 step Keep On Pushing method.
The Company
- 3 x Olympian and Captain of the Jamaica Olympic bobsled team
- Created and presented over 5000 talks to fortune 500 companies, non-profits & governmental organizations
- Army Captain: Led a team of 120 soldiers
- Royal Military Academy Sandhurst graduate
- Creator of the Keep On Pushing team building method
- I help sales directors create high performing teams during times of uncertainty by installing an Olympic Mindset through my 6 step Keep On Pushing method.
The Company
- Mandi empowers parents to raise world-changers, she is the author of multiple books, namely “Courage in the Fire”, “Parenting with Courage” & “The Parenting Journal”.
- Mandi helps women live without fear & equips parents to raise children with loving wisdom
- Although she calls Stellenbosch, South Africa home, Mandi carries the nations of the world in her heart.
- Parenting with courage. Helping women live without fear and equipping parents to raise their children with loving wisdom. Creator of courses
The Company
- Mandi empowers parents to raise world-changers, she is the author of multiple books, namely “Courage in the Fire”, “Parenting with Courage” & “The Parenting Journal”.
- Mandi helps women live without fear & equips parents to raise children with loving wisdom
- Although she calls Stellenbosch, South Africa home, Mandi carries the nations of the world in her heart.
- Parenting with courage. Helping women live without fear and equipping parents to raise their children with loving wisdom. Creator of courses
The Challenge
- The existing product ladder lacked a group mentoring program to effectively use and monetize Mandy's experience as well as leverage her time
- Customer journey lacked a value-driven webinar to generate high quality educated leads
- No experience selling digital products over the phone
- The customer journey was not intentionally designed for conversions
- The database was strongly under-utilized
The Strategy
- Help to create a business process to allow Mandi's to utilize her core gifts: the gift of communication and the gift of creativity
- Helped to design customer journey to lead visitors to consume strategic content that positioned Mandi's expertise, address the problem and create a desire to solve it
- Helped to launch a successful webinar connected to the “STA funnel” – Straight to Application
- Optimised sales process utilizing proven sales scripts
The Strategy
- Help to create a business process to allow Mandi's to utilize her core gifts: the gift of communication and the gift of creativity
- Helped to design customer journey to lead visitors to consume strategic content that positioned Mandi's expertise, address the problem and create a desire to solve it
- Helped to launch a successful webinar connected to the “STA funnel” – Straight to Application
- Optimised sales process utilizing proven sales scripts
The Result
- 2 group mentoring cohorts sold out
“Marcin have assisted me in going from absolutely zero (and knowing absolutely zero) to getting my own business up and running. This was a start-up and I am especially technologically challenged! But he made it all so seem so easy. Within my first roll-out to paying customers, I had almost 800% return!
A new world has opened to me, one I never thought possible, and I want to thank Marcin for that from the bottom of my heart! I can absolutely recommend Marcin. He is fantastic at what he does, he teaches from the heart and will also have your business thriving in no time”
Founder of Crown Method
The Company
Theresa helps women to gain confidence after giving birth
The Company
Theresa helps women to gain confidence after giving birth
The Challenge
- Lacked an online product program to allow others to leverage time and impact more lives
- No clear method to consistently deliver result and transformation
- No “elevator pitch” – one sentence marketing message to clearly communicate the value proposition
- No webinar – that allows to leverage the amazing value one-to-many instead of one-to-one
The Strategy
- Helped to find a clear starving audience and identified “high stake pains” to be able to serve where it matters
- Assisted in developing a clear brand message – one sentence marketing message to be able to communicate audience, desire and pain
- Guided how to create a high value based impactful webinar to generate quality leads interested in the program
- Helped to structure a clear customer journey to guide visitors through a intentional highly impactful content
The Strategy
- Helped to find a clear starving audience and identified “high stake pains” to be able to serve where it matters
- Assisted in developing a clear brand message – one sentence marketing message to be able to communicate audience, desire and pain
- Guided how to create a high value based impactful webinar to generate quality leads interested in the program
- Helped to structure a clear customer journey to guide visitors through a intentional highly impactful content
The Result
- 1397% ROAS